Victory Home Remodeling

Recruiting a New Generation of Rockstars

Victory wanted more than just applicants—they wanted ambitious, talented Gen-Z and Millennial sales professionals who resonate with their culture and values. The challenge? Speaking directly to a generation that values purpose, flexibility, and authenticity, all while standing out in a competitive remodeling market.

We dug deep, using research-backed, psychographically-driven audience insights to understand what Gen-Z candidates really want from a career. Then we crafted a career brand experience that speaks their language: a career website, a brochure, a mobile app, and revamped job board profiles—all designed to showcase Victory’s values, culture, and vision.

Shortly after the refresh, Fortune named Victory the #1 mid-sized remodeling company to work for, and Glassdoor recognized them as one of the top workplaces in the country. Our work helped Victory plant their flag as the most desirable sales destination for Gen-Z talent across the greater Northeast.