In an industry that often feels impersonal, sterile, and overwhelming, CVIG wanted to stand out. Their goal? Show seniors that Medicare doesn’t have to be confusing or cold; it can feel like guidance from your favorite grandchild—someone you trust, who’s there when you need help (even with your Facebook account).

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We started by defining a narrative that celebrates this next chapter of life: 65+ isn’t a time to slow down—it’s a time to reconnect with friends, rediscover passions, and focus on what truly matters. With that human-centered story at the core, we revamped CVIG’s brand identity, website, social channels, and created a brand-new brand book.

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The result? CVIG now looks—and feels—exactly like who they are on the inside: a caring, approachable partner who makes Medicare feel personal again. Seniors don’t just see an insurance agency—they see someone who makes this stage of life feel confident, supported, and even a little fun.