Your Brand is a Light.
Let’s Switch it On.
Whether you sell designer sneakers or industrial piping, your brand has a halo.
Your brand halo is your essence. Your aura. The energy that either pulls people in or pushes them away. A strong halo outshines the competition. A broken one? It gets lost in the crowd.
You may not have a fancy website, or even a logo you truly love. And SEO? You’re still not sure what that stands for. But what you do have is heart and a damn good story worth telling.
If you’re ready to share your brand with the world, BrandHalo will help you plant your flag.
Every brand has a halo. We’ll make yours shine.
Our Past
Client Glow-Ups
We Love Companies Other Agencies Pass on.
Some agencies say you can’t make industries like remodeling, medicare, or HVAC sexy. We say send them our way.
We’re BrandHalo—a strategy-first brand agency for small and mid-sized businesses who want to grow without losing their soul. We’re die-hard fans of family-run shops, ambitious start-ups, and companies with grit and heart. Even in so-called “unsexy” industries that other agencies turn their nose up at.
We blend investigation, authenticity, and storytelling mastery, understanding that the north star isn’t just clicks and conversions but lasting connections with human beings.
Our Four Brand Auras
Your brand’s halo radiates from its core. These are the four auras that build clarity, visibility, traction, and loyalty—from the inside out.
1
Identify
The core truth of who you are. We uncover what makes you different and build the strategy, language, and visuals to express it clearly.
Includes:
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Brand + marketing audit
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Stakeholder + customer interviews
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Strategic narrative + positioning framework
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Messaging + storytelling system
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Voice + tone guide
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Logo, color palette, typography
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Clarity brief or full brand book
It’s Giving:
Alignment and a codified brand identity.
2
Illuminate
Bringing your brand to life across customer touchpoints. We turn identity into action, so your brand shows up consistently and powerfully.
Includes:
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Website copy + refresh/overhaul
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Sales decks + training materials
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Social profile design + messaging
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Content strategy blueprint
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Internal enablement tools
It’s Giving:
A brand that shows up everywhere it should—with no bottlenecks or gaps.
3
Ignite
Fueling growth through brand-aligned marketing. We build structure and strategy so your spend works smarter—not harder.
Includes:
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Growth strategy + campaign playbooks
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Channel-specific content briefs
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Partner coordination across:
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Paid search + social
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Display + programmatic
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OTT + OOH
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Direct mail + email nurture
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It’s Giving:
A performance-focused marketing engine—without wasted spend or misaligned vendors.
4
Immerse
Embedding your brand into systems, culture, and experience. Because your brand isn’t just what you say—it’s how you’re felt.
Includes:
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Lifecycle messaging (pre-sale, post-sale, re-engagement)
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Referral + advocacy programs
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Internal brand kit for field teams
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CRM integration + journey mapping
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Brand health checks + quarterly optimization
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Loyalty campaign planning
It’s Giving:
A brand that deepens over time—woven into your experience, your people, and your customer relationships.
Bennett Andelman
Co-Founder, Head of Strategy
Deb Hogan
Co-Founder, Head of Brand Systems & Client Success
Dinuki Suraweera
Co-Founder, Head of Content
Misha Cobb
Co-Founder, Head of Design
Misha Cobb
Co-Founder, Head of Design
Misha brings feeling into focus. With a background in UX, branding, and visual systems, she helps brands show up in a way that feels intentional, intuitive, and true. From rebrands and microsites to full campaigns, her work blends beauty with clarity—building experiences that not only look good, but feel right.
At BrandHalo, she turns strategy into a design system that resonates—so your brand doesn’t just show up consistently, it shows up powerfully.
Meet Your
Guardian Angels
Bennett Andelman
Co-Founder, Head of Strategy
Bennett brings deep brand chops and a rare instinct for culture. With 25+ years shaping iconic brands from Power Home Remodeling to Victory Home, he’s led marketing, communications, and people teams through moments of major growth—and major identity shifts. He’s built in-house agencies, launched national campaigns, and redefined internal brand experience at companies scaling from $30M to $900M.
He’s also the author of The Lost Audience: Adopting a Marketing Mindset to the Employee Experience, and a trusted advisor for companies ready to turn brand chaos into clarity—from the inside out.
Dinuki Suraweera
Co-Founder, Head of Content
Dinuki doesn’t just write copy—she helps shape the narrative at the heart of a brand’s strategy. With a background spanning national campaigns, culture-first content, and billion-dollar brand storytelling, she’s led teams, redefined voices, and built messaging systems that companies rally around.
At BrandHalo, she’s the architect of brand clarity—unearthing the soul of the business and giving it a voice that connects, converts, and sticks. That’s her superpower.
Deb Hogan
Co-Founder, Head of Brand Systems & Client Success
Debra brings two decades of experience leading marketing, brand, and growth strategy across supply chain, industrial services, and tech-enabled transformation. She’s scaled $650M portfolios, rebranded legacy businesses into digital contenders, and built campaigns that drive both cultural and commercial change.
At BrandHalo, she leads with equal parts clarity and conviction—translating complex ecosystems into compelling brand narratives that actually convert. She’s the operator in the room who keeps it moving, makes it make sense, and won’t let the work drift into “just marketing.”
