Lemus Remodeling is a new subdivision of a nationally respected, family-run construction company. The ask? Give Lemus its own brand identity—fresh, approachable, and modern—while staying tied to the excellence and reputation of its parent brand.
 

We started by digging into what makes Lemus tick: family-first values, a commitment to craftsmanship, and deep knowledge of local homeowners. From there, we built a cohesive brand identity that felt warm, trustworthy, and professional—logo, color palette, typography, and voice all aligned to convey exactly that.
 

Once the halo was in place, we put it to work. Marketing materials, outdoor signage, apparel, social media, and a brand-new website all launched Lemus as a standout in an industry where branding often feels dated and overstuffed. The result? A brand that’s unmistakably Lemus—fresh, confident, and ready to shine.